| Your site's URLs contain unnecessary elements that make them look complicated | A URL must be easy to read and remember for users |
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| This also allows you to test individual pages to make sure that Googlebot has the appropriate access | A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs |
Conversion rates are far higher for websites that load faster than their slower competitors.
| Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider | Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits |
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| You can check for errors in your robots | It's important to carry out keyword research to get an understanding of the keywords that your audience is using |
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
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