| Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse• Show personalized content, depending on your settings• Your IP address and user agent are shared with Google, together with performance and security metrics, to ensure quality of service, generate usage statistics and to detect and address abuse | Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests |
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| Improve the quality of our services and develop new ones• You can also visit g | Deliver and measure the effectiveness of ads• Google uses and data to:• |
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